Draycott Commercials
A full redesign for a company that builds, refurbishes, hires and sells steel tipping trailers, turning a basic welcome page into a site built to win enquiries.
The brief
Draycott Commercials supplies and manufactures brand-new steel tipping trailers, and turns worn-out trailers into reliable working machines through full refurbishment. They also supply Edbro, Hyva and Binotto tipping rams, take part exchanges and re-body second-hand trailers.
Their old homepage was a photo with Welcome to Draycott Commercials on top. It looked fine, but it did not tell visitors what the company does, why to choose them or how to get a price. They needed a site that sold their work and brought in enquiries.
Before and after
Before: a single welcome image and a call button. After: a clear headline, the services up front and two ways to get in touch straight away. Drag the slider to compare.
On a phone: most of their customers find them on mobile, so the buttons are big, the phone number is one tap away and the key facts sit right under the headline.
What we built
The new homepage opens with Tipping trailers built to work as hard as you do, a short line about their 35 years of experience, and Get a free estimate and Call buttons. Below that, every service has its own section and page.
- New trailers, refurbishment and rebodies, hire, used trailers, part exchange, and rams and parts
- A step-by-step process from first call to handover
- A gallery of trailers fresh out of the workshop
- Blog articles and FAQs that answer common customer questions and help with Google rankings
- A free estimate form and WhatsApp button for quick enquiries
Ready to get your business online?
Tell us what you need. We'll come back with a fixed price. No jargon, no hard sell.