North Midlands Concrete

The brief

North Midlands Concrete supplies ready mix concrete, concrete pumping and floor screed across Mansfield, Nottinghamshire, Derbyshire and the wider Midlands. Their old website was a single page built from a starter template, with a mismatched business name, keyword-stuffed titles and broken styling. They wanted something modern that would bring in more calls and quote requests.

What we built

We started with a new text logo in a dark and electric blue colour scheme, then rebuilt the whole site in WordPress so the team can still edit every page themselves. The homepage leads with a bold Ready Mix Concrete Across the North Midlands headline, quote and call buttons, and a strip of key selling points, followed by numbered service cards, a photo gallery of recent work and a simple three-step how it works section.

• Ten pages, each targeting its own search phrase: ready mix concrete, concrete pumping, floor screed, pattern imprinted concrete and more
• A how much concrete do I need? calculator on the ready mix page
• FAQ sections with FAQ schema, plus local business schema on every page
• A sticky header on desktop and a call and quote bar on mobile
• All in One SEO set up with titles, descriptions, keyphrases, sitemap and robots.txt

The results

The new site scores 100 for SEO, accessibility and best practices in Google Lighthouse on mobile, with performance scores between 85 and 100.

See also Kirkby Quick Mix and Readymix Nottingham, two more concrete supplier websites we built.